School of Business and Technology

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Author: search.filters.author.Rajab, Fozia Nurwin

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    Effect of Supplier Responsiveness on Procurement Performance In County Governments, Kenya
    (IOSR Journal of Business and Management (IOSR-JBM), 2016-03) Rajab, Fozia Nurwin; Muchelule, Yusuf
    The main purpose of the study was to establish the effect of supplier responsiveness on procurement performance. The researchers used a sample size 54 employees drawn from procurement department of Kakamega County. Stratified and simple random sampling was used in this study. Questionnaire was used to collect data. Data was analyzed through statistical methods such as means, standard deviation, frequencies and percentage. Inferential analyses were used in relation to correlation analysis and regression analysis to test hypothesis. Study findings showed that supplier responsiveness had positive and significant effect on procurement performance. Thus, supplier responsiveness plays a key role in increasing procurement performance. the study therefore recommends that there is therefore need for county government to source for supplier who respond in time and supply product within the given time.
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    Brand Awareness and Its Effect on Performance of Public Sugar Manufacturing Firms in Western Kenya
    (International Journal of Advances in Management and Economics, 2016-01) Faraji, Anduku Yatundu; Otiso, Kennedy Ntabo; Rajab, Fozia Nurwin
    Many organizations in the global market have realized that branding is an important initiative that they can put in place to ensure survival in the market. The sugar industry especially in Kenya has increasingly become saturated, attracting new and retaining old customers has not only become difficult but also costly in terms of marketing. The purpose of the study was to establish the effect of branding strategies namely, brand awareness and personality on performance of public sugar manufacturing firms in Western Kenya. The target populations of the study were members of the four (Muhoroni, Nzoia, South Nyanza and Chemilil) public sugar manufacturing firms in Western Kenya. Purposive sampling technique was used to select the 12 managers while simple random sampling was used to select the 43 supervisors and 119 clerks. The data was analyzed by using descriptive and inferential statistics and the findings indicated that, Brand awareness and Personality had a positive and significant influence on the performance of public sugar firms, it was recommended that the management of SMFs should invest more and ensure effective use of these branding attributes by putting more emphasis on use of branding strategies in order to enhance performance.