Organizational Adaptation Strategies and the Performance of Retail Supermarkets in Nairobi City County, Kenya

Abstract

The purpose of this study was to determine the influence of organizational adaptation strategies on the performance of retail supermarkets in Nairobi City County. The study was guided by the philosophy of logical positivism using descriptive design that involved quantitative and qualitative approaches. The population comprised of all the 227 supermarkets in Nairobi City County. The sampling frame for the study was 143 supermarkets in Nairobi City County Sample survey design were used. Data was collected using a questionnaire which targeted chief executive officers, supervisors, or managers of the supermarkets. The study found that organizational direction, structure, and culture have a significant influence on the performance of retail supermarket in Nairobi City County, Kenya. The study recommends that organizations should be adapted to their internal environment through the use of corporate direction, organizational culture, and organizational structure. Elements of corporate direction, namely vision. Mission and objectives guide the firm’s general trend as guided by is philosophy and together with a strong organizational culture, which lies embed in the firm and a well laid out structure spur organizational performance. The study further points out the and encourages more strengthened studies which would consider larger geographical zones.