Browsing Department of Business management (BM) by Author "Otiso, Kennedy Ntabo"

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Brand Awareness and Its Effect on Performance of Public Sugar Manufacturing Firms in Western Kenya

Faraji, Anduku Yatundu; Otiso, Kennedy Ntabo; Rajab, Fozia Nurwin (International Journal of Advances in Management and Economics, 2016-01)

Many organizations in the global market have realized that branding is an important initiative that they can put in place to ensure survival in the market. The sugar industry especially in Kenya has increasingly become ...
Impact of Customer Relationship Management as a Strategy for Competitive Advantage in Kenyan Public Universities: A Case Study of Moi University

Rajab, Nurwin Fozia; Shiamwama, Simon M.; Otiso, Kennedy Ntabo (International Journal of Business, Humanities and Technology, 2014-07)

The presence of the information technology revolution and, in particular, the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. By combining ...

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