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Impact of Customer Relationship Management as a Strategy for Competitive Advantage in Kenyan Public Universities: A Case Study of Moi University

Rajab, Nurwin Fozia; Shiamwama, Simon M.; Otiso, Kennedy Ntabo (International Journal of Business, Humanities and Technology, 2014-07)

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Author
- Otiso, Kennedy Ntabo (1)
- Rajab, Nurwin Fozia (1)
- Shiamwama, Simon M. (1)
Subject
- Brand preference, Customer Relationship Management, Customer loyalty, Profitability, Rightful consumer perception and Value addition (1)
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- 2014 (1)
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