Browsing School of Business and Technology by Subject "Brand preference, Customer Relationship Management, Customer loyalty, Profitability, Rightful consumer perception and Value addition"

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Impact of Customer Relationship Management as a Strategy for Competitive Advantage in Kenyan Public Universities: A Case Study of Moi University

Rajab, Nurwin Fozia; Shiamwama, Simon M.; Otiso, Kennedy Ntabo (International Journal of Business, Humanities and Technology, 2014-07)

The presence of the information technology revolution and, in particular, the World Wide Web is the opportunity to build better relationships with customers than has been previously possible in the offline world. By combining ...

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